Aedh Aherne is Professor of Marketing Aesthetics at Coole Community College of Commerce, Ireland. After completing his PhD on the marketing acumen of W.B. Yeats, he spent several years as a versifier for the Hallmark Corporation. Like most Hallmark trainees, he started off composing verses for the “Family and Friends” suite, was quickly promoted to “Christmas and Mother's Day,” and, despite an unsettling secondment to the “In Loving Memory” division, eventually attained the greeting cards' pinnacle of “Blank Inside for Special Messages.” Academically, he is best known for his books Postmodern Marketing and Postmodern Marketing Two, both of which were written under pseudonyms