Big Plans
As you've probably gathered by now, I am a complete megalomaniac, with plans to take over the marketing world. I have high hopes for The Lost Logo, just the way I had high hopes for Agents & Dealers, Fail Better, The Marketing Code, Postmodern Marketing, Postmodern Marketing Two, Marketing: The Retro Revolution, FGI and -- especially -- Songs. Some people never learn!
Now that my "management thriller trilogy" is finished, I'm moving on to other things. I've got a couple of ideas for new books, though there's many a slip between book idea and book arrival. There's scope for a basic introduction to brands and branding, I believe, since most of the existing textbooks are written at a fairly high level. They're also extremely expensive and mind-numbingly tedious (Keller's, for example). The market's ripe for a cheap and cheerful introduction. We'll see...
Aside from the putative branding book, I'd like to do something on Making Marketing Magic. My other big plans range from wrapping up an empirical study of the Harry Potter brand (with my esteemed colleague from Liverpool University, Anthony Patterson) to a project on the immortal RMS Titanic (with DCU's Pierre McDonagh and Loyola's Cliff Shultz). Watch out, icebergs about.