Big Plans

As you've probably gathered by now, I am a complete megalomaniac, with plans to take over the marketing world. I have high hopes for Agents & Dealers just the way I had high hopes for Fail Better, The Marketing Code, Postmodern Marketing, Postmodern Marketing Two, Marketing: The Retro Revolution, FGI and -- especially -- Songs. Some people never learn!

Anyway, as I anxiously await the response to my latest management thriller, I can start fretting about the final part of my marketing ‘trilogy’, which I hope to start writing later this year.  Its working title is The Customer Key (Dan Brown’s next book is provisionally entitled The Solomon Key, though if this changes so will mine – to something suitably parodic). 

Aside from the on-going trilogy, my other big plans include an empirical study of the Harry Potter brand (with my esteemed colleague from Liverpool University, Anthony Patterson), a project on RMS Titanic (with DCU’s Pierre McDonagh and ASU’s Cliff Schultz) and possibly an edited book on magical marketing.