Co Edited

  • Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

    Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

    Three of the edited books began life as academic conferences. Prior to the millennium, we ran a series of biennial conferences in Belfast , all loosely attached to millennial themes. The Marketing Eschatology Conference was held in September 1995; the Marketing Illuminations Spectacular followed in September 1997; and the Marketing Paradiso Conclave rounded the trilogy off in September 1999. The events were held in a secluded Retreat House, St. Clement's, in the hills overlooking the city and it turned out to be a prefect, if spartan, venue. Atmospherics and all that.

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  • Romancing the Market

    Romancing the Market

    Conference proceedings were produced for all three get-togethers, as were edited books and special issues of 'participating' journals. The Eschatology Conference spawned Marketing Apocalypse and a 'Marketing Eschatology' issue of the European Journal of Marketing. The Illuminations Spectacular formed the basis of Romancing the Market and Marketing Paradiso produced Imagining Marketing and a 'Taste of paradise' issue of Marketing Intelligence and Planning. Imagining is available in hardback-only, unfortunately. At an exhorbitant price, furthermore. I'm sorry. It's not my doing. If you write irate letters to Routledge -- lots of them, please, under diverse aliases -- perhaps they'll be shamed into re-issuing the book in paperback. But don't hold your breath.

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  • Imagining Marketing: Art, Aesthetics and the Avant-garde

    Imagining Marketing: Art, Aesthetics and the Avant-garde

    In case you're wondering, we did plan to publish a second book from the Illuminations Spectacular - Chronicles of the Celtic Marketing Circle - but it fell through for various reasons, much to my disappointment. However, a couple of the chapters from that aborted book turned up in the 'Millennium Special Issue' of Marketing Intelligence and Planning , edited by Professor Michael Thomas, a distinguished alumnus of our conferences!

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  • Consumer Research: Postcards from the Edge

    Consumer Research: Postcards from the Edge

    Another edited book, Consumer Research: Postcards from the Edge, emerged from a somewhat different set of circumstances. For some years now, a colleague from Dublin City University, Darach Turley, has been organising 'Grand Tours'. He invites various big name consumer researchers to give guest lectures at participating UK institutions and we all share the expenses. It works pretty well and the guests seem to enjoy themselves. Darach's travelling circus gave me the idea for an edited book involving all those who had 'passed through' the University of Ulster at one time or another. Actually, only three of the contributors were genuine 'grand tourists' - Thompson, Mick and Solomon - the rest had either attended our millennium conferences or were attached to the various host institutions in the UK. Pity about the colour of the cover. It was meant to be a sexy sepia but it looks like the book's suffering from a bad case of Yellow Fever. Maybe it is, come to think of it...

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  • Time, Space, and the Market

    Time, Space, and the Market

    ...Yellow sludge also afflicts the front cover of Time, Space, and the Market, an edited text that John Sherry and I assembled while I was on sabbatical in Northwestern. The book arose out of my interest in retro and John’s preoccupation with place – hence retroscapes. Our model was John’s sublime introspective account of consuming NikeTown Chicago and we asked our contributors, all leading lights of place marketing, to produce something similar. As ever, things didn’t quite run smoothly, partly because some of the chapters were less creative than we’d hoped, but mainly due to our difficulties with the publisher, M.E. Sharpe. Aside from Sharpe’s sheer slowness – more than a year from submission of the final MS to publication, a timescale that’s unacceptable these days – they balked at the original title, No Then There, and the subtitle, Ecumenical Essays on the Rise of Retroscapes. They then cancelled our “interstitial excerpts”. These were judicious quotes from leading literary luminaries on retroscapes (Carl Hiaasen’s wonderful essay on the refurbishment of 42nd Street, for example). Even though the chosen excerpts were all less than 500 words, the officially permitted limit for quoting copyrighted material, Sharpe insisted that they be removed. The book, then, is a bit of a botch. But it contains some interesting chapters, most notably Russ Belk’s study of The Sims, Morris Holbrook’s essay on his grandfather, and Pauline Maclaran’s paean to the piano in Powerscourt shopping center. In fairness to Sharpe, the photos turned out very well. We’ll give them that.

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  • Consuming Books

    Consuming Books

    Consuming Books is a solo-edited volume about – you’ll never guess – the marketing and consumption of literature. It contains chapters by a glittering array of academic luminaries, including Russell Belk, Morris Holbrook, Pauline Maclaran and Michael Thomas, on topics as diverse as Harry Potter, the Holy Bible, Martin Amis, Audubon’s Birds of America, book crossing, reading groups and all manner of other marketing goodies. Consuming Books languished in development hell for a long, long time. It went through innumerable title changes (from International Best Seller! to The Monster Book of Book Marketing). But the contributors stuck with it, thankfully, and Routledge did a fine job on the production. The contents page and Preface can be perused at your leisure.

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