A couple of years ago, Gordon Foxall asked me to write a chapter
on postmodernism for his textbook Consumer
Psychology for Marketing (co-authored with Ron Goldsmith).
Gordon has been very supportive to me in the past - Postmodern
Marketing, for example, is part of his Consumer Research and
Policy Series - so naturally I was happy to do the needful. Much
to my surprise, Gordon then insisted on including me as a co-author,
even though I only contributed a single chapter. Actually, I feel
a bit guilty about the whole episode, since my chapter is a bit subversive
and it spoils an otherwise excellent textbook. For a while, I considered
it my postmodern duty to subvert every book I was asked to contribute
to - Barbara Stern's, Morris Holbrook's, Michael Baker's etc.
- but I now realize that I was just showing off for the sake of
showing off. Sorry folks.
You’ll never believe this, brothers and sisters, but my long-term Scots-Irish project has finally come to fruition. As previous readers of the Big Plans section will know, Beth Hirschman, Pauline Maclaran and I have been working on a putative research project for some years now. The first part of the project – my part – was published back in 2000. However, Beth’s side of the study has been spinning its wheels for quite a while. But, boy, has she made up for lost time! A co-authored book, Two Continents, One Culture, has just been published by Overmountain Press. It looks absolutely incredible. The photos have turned out especially well. Hats off to Hirschman, I say! Beth’s the business!!
