Free Gift Inside!!

For those of you who managed to make it to the end of FGI – phew! – and are looking for the further free gifts I foolishly promised, look no further. Click on the link below for an entire downloadable book, Songs of the Humpback Shopper. It’s all yours, yes yours, for free, gratis, nothing, on the house, compliments of the management. Whatever. Do with it what you wilt. Just don’t read it all at once.

For those of you who didn’t quite make it through FGI – not for want of trying, I’ll be bound – consider yourselves very lucky. FGI is my thirteenth book and, as you know, thirteen is unlucky for some, especially those poor sods who picked it up on a whim and, presumably, a prayer.

For what it’s worth, FGI was also unlucky for me, as I explain in My Harvard Hell. It’s the book of an article that appeared in HBR, which was itself a synopsis of my previous book, Marketing – The Retro Revolution. FGI, however, isn’t just a rehash of the retro book. Honestly! To the contrary, I took the TEASE acronym, which was a throwaway idea in the final chapter of retro, and expanded it to book length. It’s abook, moreover, that’s written for a managerial audience. My first such attempt and, hopefully, not my last.