As you may be aware, there are several Stephen Browns running around the marketing academy.There's the services marketing guru from Arizona State University, another from Southern Methodist University and your humble host, the postmodern provocateur. Actually, it's great having so many namesakes, 'cos I can take credit for their publications while blaming them for my stuff!

In addition to the cavalcade of Stephen Browns, I have been accused of writing under various noms de plume including Alan Smithee and Aedh Aherne, Al Terego, Sue Denim and Brian Boru. I can neither confirm nor deny these rumours. And, anyway, 'Smithee is Dead', don't you know.