CONTENTS

Recuperating Marketing: Preface

1.  Remembering Marketing

2.  Reviewing Marketing

3.  Redeeming Marketing

4.  Reconfiguring Marketing

5.  Repositioning Marketing

6.  Representing Marketing

7.  Replanning Marketing

8.  Replacing Marketing

9.  Rebranding Marketing

10.  Revolting Marketing

11.  Rejuvenating Marketing

Reciting Marketing: Notes and References